Flip Zee Girls are cute plush dolls that “flip” over to reveal another doll. Hence, each doll comes with two characters. Each has a colorful palette and variously colored dresses, hair, and more. There are six dolls in the line–meaning twelve characters in total–and they all have unique personalities. The dolls are named Zoey Bear, Zara Flower, Zandy Candy, Zabrina Ballerina, Zana Strawberry and Zuri Cat.
The “Flip Zee Girl” dolls are soft, cuddly, and surprisingly detailed. “The process to design and develop this item was truly magical,” said Joe Sutton, the Managing Director of Jay@Play. “We had such fun naming the dolls, creating all the outfits, designing the unique packaging, and constructing how it flips!” Joe also noted that the dolls were base don the classic “topsy-turvy” dolls that were popular over one-hundred years ago, “Having a doll that transforms from one thing to another is always magical and that never goes out of style in toys.”