Stikbots are innovative posable toys that are intended to be used as tools for stop motion animation. Although popular among children, these flexible figurines have also become very popular with professional animators since their launch in 2015. The brand has proven to be extremely popular among consumers with thousands of followers on their highly-active social media pages, especially YouTube. Stikbots are dedicated to promoting creativity and even run contests for stop motion animators with a slew of cool prizes. In 2016, Stikbots expanded their line further by introducing three metallic Stikbots in gold, silver and bronze and several accessory packs of various hairstyles and hats. Interestingly, the concept for the new characters and accessories were directly inspired by fans.
“We noticed a trend of kids creating their own accessories for their Stikbots in videos posted on YouTube so we realized there was an opportunity to make exciting movie props for our Stikbots,” explained Josh Loerzel, the VP of Sales and Marketing at Zing. “We watched closely the different props kids were already using and asked them what trends they have been seeing in this space for insight. We also developed a glow-in-the-dark ‘ghost’ Stikbot which has proven to be a lot of fun and every popular.” The four current packs include different hairstyles, helmets, weapons, shields and other items that can be attached to the little figurines. New accessory packs are due to be released in mid-2017.
Zing Toys produces more than just Stikbots. They are also the company behind the immensely popular “Wethead” and a series of five dart blasters called “FireTek” that can shoot darts over 250 feet. An additional fourteen items in the FireTek series are due to be added in 2017. Despite the company’s array of offerings, they have a special affection for the Stikbot series which is more than merely pushing a product—it’s fostering creativity and entertainment skills in people of all ages. Stikbot animations have reached millions of people all over the globe and it is estimated that there are over 150,000 videos on the web that include the characters. Taking note of this, Zing Toys was quick to host an array of video contests offering cool prizes—some of which are monetary. “We’re always up to something with our Stikbots,” Josh declared. “Anyone who is interested in stop motion animation should definitely check out our website.”