Stikbots are innovative posable toys that are intended to be used as tools for stop motion animation. Although popular among children, these flexible figurines have also become very popular with professional animators since their launch in 2015. The brand has proven to be extremely popular among consumers with thousands of followers on their highly-active social media pages,
“We noticed a trend of kids creating their own accessories for their Stikbots in videos posted on YouTube so we realized there was an opportunity to make exciting movie props for our Stikbots,” explained Josh Loerzel, the VP of Sales and Marketing at Zing. “We watched closely the different props kids were already using and asked them what trends they have been seeing in this space for insight. We also developed a glow-in-the-dark ‘ghost’ Stikbot which has proven to be a lot of fun and every popular.” The four current packs include different hairstyles, helmets, weapons, shields and other items that can be attached to the little figurines. New accessory packs are due to be released in mid-2017.