Playing dress up is a popular pastime for many children. Having costumes to act out specific roles in helps to make the fantasy seem more real and, thereby, strengthen one’s power of imagination—which is a very useful cognitive tool. There are numerous companies on the market that produce costumes. Most, like Rubies, focus on Halloween outfits but numerous establishments aim to make costumes for children to use as role-play props all year long and several of these organizations have recently been the center of awards for the trending costume-play craze. In the Fall of 2016, a number of new wares were released that aim to promote imaginative role play.
Just Pretend Kids is another creator of richly detailed outfits for children. A division of Wyla, a producer of specialty fabrics such as trims and laces, the company offers more than 300 items. This year’s latest gown releases — the “Court Empress” and “Vampire Princess” — are especially incredible in regards to detail and fabrication. “One of the driving principles behind our designs is to create products that foster a child’s own imagination,” said Sean Patrick Burgess, Director of Marketing for Just Pretend Kids. “We want to help them be imaginative and create their own story while wearing comfortable costumes. Ideas come from everywhere.”